CONCEPT · R&D UI STUDY

Ideal Camping

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An outdoor-travel landing page built around destination discovery.

Discipline
UI design
Role & collaboration
UI design and visual exploration.
Project context
An R&D camping-interface study presented in November 2023.
Green camping destination landing page

01 / THE CONTEXT

A place to begin.

Ideal Camping is a desktop UI exploration for discovering camping destinations. Forest-green surfaces, landscape photography and warm yellow highlights set the outdoor direction.

02 / VISUAL DIRECTION

A destination at first glance

A large destination headline is paired with mountain imagery. A smaller destination card and a yellow call to action introduce the next step without competing with the main landscape.

KEEP EXPLORING

Another perspective.

Luxury Cars

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