CONCEPT · UI STUDY

Fashion Valley

A mobile fashion-shopping study, from browsing products to choosing the details.

Discipline: UI design
Role & collaboration: UI design and visual exploration.
Project context: A fashion-app UI study presented in November 2023.

Fashion Valley mobile shopping interface

01 / THE CONTEXT

A place to begin.

Fashion Valley is a mobile UI exploration of a fashion-shopping experience. The presented screens move from an image-led introduction to a product grid and a detail page with size, colour and quantity controls.

02 / VISUAL DIRECTION

Letting the products lead

A restrained black-and-white interface gives product photography most of the visual space. Rounded filter chips and compact controls carry the browsing pattern into the product detail screen.

THE FINAL INTERFACE

Up close, in detail.

Select any screen to enlarge it.
Original interface language is preserved.

The product grid places category filters above a two-column collection.

An image-led introduction presents the Valley identity.

The introduction, product grid and detail page shown together.

A three-screen presentation of the shopping UI.

Product details include size, colour, quantity and an Add to Cart action.

The introductory screen shown in a handheld device presentation.

KEEP EXPLORING

Another perspective.

Horology Heritage