STARTUP · DESIGN STUDY

MePet

Organizing grooming, veterinary care, pet supplies and dog walking in one pet-care platform.

Discipline: Product design
Role & collaboration: UI/UX design, including research synthesis, information architecture and interface design.
Project context: A pet-care startup project presented in September 2023.

MePet pet-care platform homepage in purple and yellow

01 / THE CONTEXT

A place to begin.

MePet explores a service platform that helps pet owners find care and everyday supplies. The design brings four prioritized service areas together on a single homepage.

02 / RESEARCH AND SCOPE

Narrowing a broad service idea

The project presentation documents brainstorming, a competitor audit, personas, interviews with pet owners and analysis. A broader set of around ten candidate features was ranked by importance and feasibility. Grooming, veterinary access, pet shopping and dog walking became the initial focus.

03 / INFORMATION ARCHITECTURE

From service groups to navigation

Card sorting helped organize the menu, followed by a sitemap. The final homepage gives each of the four service areas its own illustrated entry point, with navigation and a signup action above.

THE FINAL INTERFACE

Up close, in detail.

Select any screen to enlarge it.
Original interface language is preserved.

The homepage gives grooming, veterinary care, shopping and dog walking distinct illustrated entry points.

A desktop presentation of the service homepage and primary navigation.

The four service panels use a shared illustrated style and contrasting colours.

An alternate laptop presentation of the completed homepage design.

DESIGN DELIVERABLE

The work, brought together.

A homepage design and a documented process for prioritizing and organizing its services.

The original presentation

Explore the full project documentation, process diagrams and visual pages in the original portfolio PDFs.

English PDF فارسی PDF

KEEP EXPLORING

Another perspective.

Fashion Valley